SEO Code Of Ethics

At 404 Digital Marketing, integrity and accountability are paramount in our client service. In a landscape where black hat SEO tactics proliferate, we remain committed to ethical and legal practices to elevate website search engine rankings. Our mission is to optimize conversions, amplify traffic and maximize ROI for our clients enterprises. Our SEO methodologies are rooted in a steadfast ethical framework, guaranteeing enduring and impactful outcomes.
SEO Code Of Ethics

We strive to enhance our clients website rankings, conversions, and ROI to the best of our ability.

Our team remains vigilant about changes in search engine algorithms, emerging technologies and updates to stay ahead of the curve.

We set realistic client expectations.

We refrain from overpromising. Prior to implementation, our team conducts a thorough analysis of your site ensuring clients comprehend the goals and expected results.

We do not violate copyright laws or infringe trademarks.

We recognize the significant impact of publishing duplicate content on a websites credibility and authority, regardless of its source. Our team of SEO specialists and writers is committed to creating only original content for each website we manage, prioritizing the avoidance of plagiarism at all times.

We treat our clients fairly.

We maintain impartiality in delivering services to clients within related industries. Our commitment lies in ensuring that the services paid for are diligently provided. In many instances, accounts within related niches are managed by different SEO specialists to ensure equal attention and fairness.

We refrain from engaging in any activities that could potentially harm our client's brand reputation.

We practice due diligence in every activity we pursue for our clients, such as listing in directories or obtaining backlinks. We do so by carefully reviewing websites and avoiding any techniques that may penalize our client’s website.

We do not represent others work as our own.

Our team exclusively delivers original content and designs for every client engagement. In rare instances where we utilize content produced by third-party contractors, we ensure full rights are acquired or obtain consent for its usage.

We protect our clients information and maintain complete confidentiality of our project’s progress.

We regard information as sacred and prioritize the security and protection of any details pertaining to your business, leads or other intellectual property rights. To ensure compliance, our employees and contractors adhere to a strict non-disclosure agreement.

We do not mislead consumers or search engine crawlers.

We uphold transparency and do not present misleading facts or inaccurate information about our company or our clients to redirect consumers or manipulate search engines. We communicate truthfully about our firm and our client’s services, products, skills, training, certifications, resources or any other pertinent details to ensure accuracy and avoid misleading others.

We reserve the right to refuse projects with businesses that are political or controversial of any kind.

404 Digital Marketing does not associate itself with businesses involved in political campaigns, drugs, gambling, pornography, sexually explicit content, or opportunistic products and services. We reserve the right to choose clients that align with our agency’s core principles.

We do not violate any published search engine rules or codes.

Our team works in accordance with Google’s and other search engine’s rules and guidelines. We keep ourselves informed of any changes to these rules so we can avoid potential violations.
On behalf of the entire 404 Digital Marketing team, we commit to adhering to these SEO Code of Ethics and to tirelessly work towards achieving the highest success rate possible for our clients.
CEO – 404 Digital Marketing
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I couldn't have chosen a better option than 404 Digital Marketing. From the initial stages of web development, their outstanding customer service made me feel like part of the team. Kudos to them, and keep up the excellent work!
Amelia jesif
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My first experience with a company helping me redo my website was with the 404 team, and it was a huge success. The process was smooth, and I absolutely love the new design of my website. I am thoroughly impressed by the team and will definitely return for future projects.
John smith ara
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Collaborating with 404 Digital Marketing for three years to manage my website's digital marketing has proven to be the best decision for my business. I am delighted to work with a team of experts who excel at attracting potential customers.
Kashif Ahmad - CEO Founder PetsGearLab
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