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Thorntree Slate Web Design Project

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Thorntree Slate Web Design Project

A picture may be worth a thousand words, but what do you do when you have a thousand pictures? This was the challenge Thorntree Slate had in showcasing all of the choices available for their porcelain, natural stone, and glass tile online. On top of that, they knew they needed a fresh new look for their website. Seota answered both challenges by designing and building a 100% custom website on WordPress.

We started by creating a custom web design in Adobe XD to capture the look and feel of their gorgeous new Houston showroom. To address the need to display images of thousands of product variations and previews, Seota and Thorntree worked together to first understand the needs of their website visitors, most of whom would be interior designers, but would also include home and business owners looking for the perfect tile choices. Thorntree needed to show high-quality images of all of their product options in a way that their customers could browse quickly, clearly see differences between variations, and make note of their favorite options.

To accomplish this, Seota developed a custom product configurator to index and display images and product information in a blazing fast product catalog. We also designed the site to allow for easy and frequent updates to the product catalog and their gallery of projects to inspire visitors. We put it all together in a beautiful new website, which you view live at Thorntreeslate.com.

“Thorntree thrives on sourcing the most exotic natural stones and exquisite porcelains on the market.” When you are in the business of Exotic and Exquisite, an ordinary website just won’t do.