Offshore vs Nearshore Outsourcing: What’s Best for Your (SEO)Business?

With the increasingly digital and competitive nature of modern business, the need to scale resources and skills to maintain relevant products and services can be tricky to balance with a tight budget. Here’s our run-through of nearshore outsourcing and its advantages, as well as the value that offshore development can bring to a business.

Traditionally, companies may have taken on more exclusive staff to meet their development needs but, nowadays, there are options that can allow for flexible up-scaling while maintaining your core team’s focus on business as usual. Offshore outsourcing and nearshore outsourcing are two options which provide a lot of flexibility, vs onshore/in-house development. However, these two collaborative models yield slightly different benefits

Benefits of nearshore outsourcing


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Compared to onshore development and hiring in-house, both nearshore and offshore development outsourcing offer multiple benefits in terms of budget and efficiency. Where nearshore adds real value is in the geographical proximity of your extended team. Here are a few of the key benefits of nearshore development:

  • Flexible scaling – nearshore development offers companies the chance to scale development capacity on-demand, to support an individual project or a growing development portfolio. The chosen outsourcing partner is responsible for selecting a team of specialists with the best-fit skills to tackle the specific project, allowing the client’s core team to focus on delivering better BAU.
  • Access to a large and diverse talent pool – when comparing offshore vs nearshore outsourcing, talent availability is a significant differentiator. When a company chooses a nearshore development partner they’re gaining access to a pool of, potentially, thousands of highly and diversely skilled specialists, without relying on painstaking internal recruitment. The outsourcing partner puts together the optimal team to fit a client’s project and then integrates this extended resource with the organisation’s in-house team.
  • Cost efficiency – by opting for nearshore software development, businesses can dramatically decrease their development spend, since they don’t have to take on the costs associated with in-house recruitment or the higher hourly rate that onshore commands. Furthermore, compared with offshore development, having an extended team close at hand means that communication can be practically instantaneous, which also factors in reducing development costs.
  • Getting products to market faster – SEO nearshore outsourcing vastly reduces the training time needed to get a team up to speed. This, in turn, reduces the overall software development lifecycle and ensures that a client can launch a quality product to market, up to twice as fast.
  • Geographical proximity – unlike offshore development which can be provided from the opposite side of the globe, nearshore outsourcing places an augmented IT team within “arm’s reach” of the client’s offices. This means that the extended team of experts can be available for regular onsite visits and there’s better time synchronicity, which yields smoother communication, collaboration and project delivery.
  • Unified cultural approach – because of their positioning close to a client’s core team, nearshore development teams are more easily able to integrate with in-house resources. This means that they can adopt a client’s culture while, at the same time, offering the kind of hands-on knowledge transfer process and behaviour-change coaching that offshore development teams can’t necessarily provide.


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