Digital Marketing Tips for Small Businesses

With the COVID-19 shutdowns surrounding every aspect of daily life, small businesses are looking for ways to adapt. Based on a survey of 500 small businesses, we鈥檝e compiled a list of 7 digital marketing tips about exposure, revenue, and market presence for small businesses in this time of crisis.

Small businesses are looking for the right opportunities to stay afloat due to the COVID-19 pandemic.

With the current lack of physical options and more reliance on the digital landscape, digital marketing continues to provide value to small businesses looking to expand their reach and revenue.

At the start of 2020, it was reported that businesses would spend $1.3 trillion on digital marketing this year. The impact of the coronavirus makes this likely to change, however, because businesses are cutting costs.

During this downtime, small businesses have the opportunity to figure out what works with their marketing strategies and channels. Although it is a chaotic and challenging time, it could be a good time for business leaders to take a hard look at their digital marketing techniques.

We surveyed 500 small business owners and managers聽across the U.S. about how their companies used their digital marketing channels in the last 12 months and what they hope to accomplish with digital marketing in 2020.

We discovered that business owners are invested in using their own resources and finding creative solutions for their marketing efforts.

Use this guide of tips and tricks to learn how your small business can be more efficient with digital marketing.

7 Digital Marketing Tips for Small Businesses in 2022

  1. Build a strong social media presence
  2. Use email marketing to connect with customers
  3. Expand website marketing
  4. Start using video marketing
  5. Use in-house digital marketing resources
  6. Find more outlets for print marketing
  7. Determine your small business鈥檚 main goal


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